As mentioned, Instagram Stories are a great way to engage with your current and future customers. The images and videos you share here are similar to what you post in your feed but have some differences.
You can use Stories to take your customers behind the scenes, show your business's day to day activities and connect with customers in an honest and authentic way.
Here are some ways to get the most out of Instagram Stories for your business:
1. Tell Your Actual Story
Instagram Stories are a great way to send a message that is easy to remember to your customers. You can use Stories like a slideshow to put together a beginning, middle and end to your message.
This will keep people engaged and likely to view the entire thing. Keeping it clear and simple makes it easier for people to remember.
2. Be Authentic
Authentic content is honest, in both message and execution. That might mean it's imperfect, but it's real and people trust real.
3. Be Interactive
You can add questions, sliders and polls to your stories, which provide a unique way to engage with current and potential customers. They are no down side for customers to share their thoughts with you because stories can help you learn more about what your customers love, and how you can improve your services, products to service your customers better.
4. Keep Your Stories Short
Stories should be short and sweet. People aren't looking for long-form videos here, but they are willing to spend a few seconds learning about your business.
Make your Stories fun! With many stickers and overlays, you can use them to make a playful Stories of your business and products.
6. Don't forget to add Call-to-Action
A call to action is one of the most important elements of your story because it tells people what to do next.
As a business, the last thing you want your viewers to do is nothing. You want people to engage with your content, to like it, share it and comment. Or maybe you want people to take a more committed action, like making a purchase. Whatever it is, it's more likely to happen if you ask for it explicitly, either in the caption or the post itself.