Reasons Why You Need A Website for Your Business
Updated: Apr 30, 2019
People usually ask us: "Why do I need a website when I can just use social media to promote my business? " "Why do I need to spend money to build a website when social media is free to use?"
Did you know:
36% of small businesses don't have a professional website
39% of visitors stop engaging with a website if it has image loading issues
75% of visitors make judgments about a company's credibility based on the website's design
94% of visitors bounce from a website and stop trusting it because of a degraded webdesign.
Here are some reasons that you need to have a website for your business no matter which industry you are in:
1. Website is A Center Hub and Social Media is A Marketing Tool
You can absolutely build your business across many social media platforms such as Facebook, Instagram, Youtube, Pinterest, ...However, having your website as a center hub of your online presence with information and social media as a marketing tool is an amazing way to do. It is the place where you store all information about your business from service information, contact information, product showcase, videos, photo gallery, testimonials, articles, blog posts that helping you to get your messages, mission or personality in front of your audience, customer in a timely fashion.
Plus having your social media icons linking to your Facebook, Twitter, Instagram or any other networking platforms make sharing your content easier for your visitor who like what they see.
2. Information Is Critical
In this modern era, people and companies are on the internet for information. Why do you think people visit a website? Because they want to find the information, information about you, information about your services, your products...And if you are in the business world, information is critical.
3. People Searching You Online
And according to Clutch's 2018 Small Business Survey, 36% small business don't have professional website. And can you imagine that there are 3.5 billion searches on Google per day? And in this very moment, there is someone in your area online and searching for your exact service. And if you don't have a website, guess who is getting their business? Your competitors who have their websites.
Did you know over 88% of North American consumers research services or products online before making a purchase decision? Are you taking advantage of this?
4. People Like To Do business With a Company or Brand They Trust
A website is the first place they go to check for credentials, reviews, testimonials, awards.... Not having a website makes your consumers trust you less. Also please be aware that having a bad website design or an out of date website doesn't help you at all. You have only 10 seconds to leave impression on your website visitors when they first come to your website. Make sure you have a contemporary look and feel, easy navigator and clear information website.
In this day and age, website is a must for any business, make sure your website is getting the attention it deserves. And most of your marketing traffic will lead to your website where your customer find information about what you can do for them. Make sure your customer have a positive experience once they get there.
5. Higher Rank in Search Results
Consider there are 3.5 billion searches on Google per day that we mentioned above, you can see that people usually search online before making a purchase. That also means they go to Google and type in one or more keywords such as: best technical t-shirt, best handcrafted gift, wedding photographer in Vancouver,...and if you don't have a website for your business, the chance of your business showing up on search result page is zero. But if you have a website, you can optimize it for search engines (we will have another article about Search Engine Optimization soon), thereby increasing your chances of appearing at the top list of Google results and getting more visibility with potential customers.
6. Cost Efficiency
Online advertisement is cost-effective compared to print advertisement and enables you to make on-the-fly changes. You can easy update your website whenever it needs and keep it always fresh, up to date.
7. Competitive Opportunity
Chances are your competitors have a Website and they’re using it to their fullest advantage. In order to keep up or surpass the competition, having a Website is a must.
8. A Place to Showcase Your Products/Services
No matter what type of industry you’re in; a website is a great way to showcase your work. You can do this through an online portfolio, image gallery and customer reviews. You can demonstrate why your business is unique and offer feedback about your work. Take eBay or Amazon for example – most shoppers base their opinion on recent testimonials, reviews.
Sounds like too much work and need help on building up or even revamping your website? Contact us today!