“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field” – Penelope Trunk
The question we often face from our clients is …should I have a blog on my website to help promote and support my business?
Our answer is often yes, but it truly depends on your style of business. If you run a business that offers products and/or services, a blog can help elevate you as a thought leader and subject matter expert in your industry.
We also explain that writing a blog right requires a significant commitment of time, attention and resources. As part of your digital footprint and an extension of your business, you want your blog to be on brand and as professional as all the products/services you offer, leaving your clients feeling well served by its information.
Blogging offers a golden opportunity to be in service to your current and future clients. It is a platform to instruct on industry best practices; amply positive messages, demystify the complicated or even point out a potential pitfall. It is a way to give back to your industry and a love letter (if you will) to your marketplace.
“The currency of blogging is authenticity and trust” – Jason Calacanis
Beyond being in service to your current and future clients and elevating yourself as a thought leader in your industry. Having a fresh and relevant blog can give your business many tangible benefits. Here are just a few:
A consistently published blog will keep your website relevant and on the cutting edge in your industry.
Combined with an email marketing campaign, it will go a long way towards keeping you on top of mind with your current client list.
Your blog content can be repurposed into social media posts that help drive traffic back to your website. (see examples below)
It is a great venue to test out new ideas for your business.
It can be used as a showcase for your business success stories and milestones.
A well-executed blog can be a powerful tool in your marketing toolbox and an integral part of your overall marketing effort. Websites can often be static, but a website with an active blog is always timely and interesting, thus continually engaging current and potential clients. Once that hard-earned visitor arrives at your website you want them to pull up a chair and stay awhile. A great blog can be an attention grabber that engages visitors to invest some of their precious time and attention.
“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” Seth Godin
To blog or not to blog…to that question we say a resounding YES BLOG AWAY!
Up next….what makes a good blog.
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