1. DO: Engage personally and deeply with your audience with your authentic conversation
Many businesses forget about this. When your audience, followers comment to your post, your tweet or share your post, please do respond back to them, thoughtfully.
You just need 30 minutes or 1 hour a day to go through their comments and respond every each of them. That can help you to create & grow your loyal followers. You can't deny the benefits of word of mouth in social media marketing today, let take a look at some number below from Nielsen, a global measurement and analytic company:
92% of consumers believe suggestions from friends or family more than advertising.
74% of consumers say that word of mouth has a big influence on them in their buying decisions.
10% increase in word of mouth, both digitally and physically can help to increase 1.5% in sales.
So how do you generate the word of mouth for your business? There is many ways to do that and one of them is through the conversations you are having with your customers via social media. Remember that people tend to share things that is funny, clever, thoughtful, touching,...to their network like friends, family and these people will share with their own people and so on. The more your messages get shared, the better benefits you will get from it.
We used to think about how to create a viral content that we can share with our audience, followers, customers and we forget about what it's actually working is the micro conversations and the interactions that we are having with them on a daily basis.
2. DON'T: Ever buy followers no matter what
Many people asked us if they should buy followers when they see their number of followers are low. Our answer is always: NO! you should not buy followers no matter what. It's not a strange to us that people usually fall into a trap of valuing quantity of followers over quality of followers.
Think about it this way: 100 followers who like, share, comment on your post, interact with you on a conversation and 1000 followers who don't interact with you at all. What would you rather have? We think you have your own answer.
You would never buy friends so don't buy followers instead earn them the right way.
There are many ways you can earn them the right way, one of them is posting quality content and post it at the right time.
You want to find out more ways? Contact us today for 1 hour FREE consultation.