As a photographer, you must have Business Instagram account. If not, contact us today, we will show you how to set up your Business Instagram account.
Instagram did everything it takes to put images and video at the forefront, with great success. The platform is very easy to use and doesn't ask you to be a natural born writer as "Talk less, shoot more" is kind of a way for Instagram. Another reason for you to be on Instagram is it now has over billion monthly active users, eager to discover new beautiful photos, videos and possibly yours photos or videos! Instagram is a paradise for photographers and also a completely perfect complement for your online portfolio.
On Instagram, the more often you post the more you can raise awareness of your brand. You hear us, you are not only an artist, a photographer, but a brand too! Having an Instagram photography account will help you build an enthusiastic community that will hopefully associate with your imagery. And we want to share some tips that will help you to put the spotlight on your Business Instagram photography account.
1. Choose the right image size
With the recent change, you can now upload both portrait and landscape images to Instagram. Although you still cannot control how Instagram will cut the thumbnail version, you still at least get pictures that really show what you wanted to create.
Here are suggestions for Instagram image size:
Portrait images: 1080px x1350px - 4:5 aspect ratio
Square images: 1080px x 1080px - 1:1 aspect ratio
Landscape images: 1080px x 566px - 2:3 aspect ratio
2. Anytime of the day is a good time!
Instagram algorithm favors "recency" when it comes which posts you will see in your Instagram feed. Don’t limit your Instagram posting schedule to only “the best times.” It almost goes without saying, but things change. Check the Insight of your Business Instagram account and you can find out your follower demographic, type of content your followers are interested, your audience routine and try out in different time. Post, experiment, learn and repeat!
Just like many other things in life, the only way to figure out what works for you is by trying out many different options. Before you decide on a specific day or time to post on Instagram, try with different schedules and post constantly. There is no point to find out your best time to post on Instagram if you just post once in a while.
3. Let your style set you apart
You are not only posting constantly but also want to keep consistent style or content pattern. By keeping consistent style doesn't mean you have to restrict yourself to one genre but do make sure your followers recognize your style when they scroll their Instagram feed.
Developing personal style is a part of Instagram photographers. Having a consistent style on your Instagram feed will ensure that the vast of your followers who enjoyed one of your photos are interested in the rest of your work.
4. Don't forget to add relevant hashtags
There are thousands of images posted every minute so there is a little change that a random user will see your photos unless they are your followers. That is why you have to use hashtags to allow the new users to see your beautiful images.
Keep in mind that Instagram on allows 30 hashtags/post. And in order to not overload your pictures, you can safely go between 3-10 hashtags/post. Just simply put your hashtags at the end of your description(caption). You can also post extra hashtags on the comment under your own post.
And don't try using obvious, common hashtags like #photographer, #landscape too much as they are overused and your images will be lost under thousands of new posts within a second. Instead go for photography hashtags that are just popular and relevant enough to give you a chance to stand out. We will come back with another post about which photography hashtags you should use. Stay tuned and check out our website regularly!
5. Don't forget to include description or "caption" to your photos
You can write about where your pictures taken, the gear that you used or even the people you met along the way. And don't forget to tag people involved in the photos from the client that commissioned it, to the hotel, venue where you took the picture, to other professionals you worked with like make-up artist, DJ, wedding planner, flower arrangement store, bakery....This way, you will naturally multiply your chances of your images being seen, liked and commented on.
6. It's ok not to be perfect, be authentic instead
You followers want to see what it takes to capture those outstanding shots, they want to involve every step of the way. The perfect way to show this is using Instagram Story. You can use it to show behind-the-scene videos, photos, preparation....This allow your followers to enjoy your adventures and learn more about your work. The Instagram Story posts will disappear after 24 hours.
7. Don't forget to fill information on your bio
You Instagram bio is the first thing that people see when they land in your Instagram account. Make sure you include all important information on it: username, personal and professional info, email address, your business location, website, phone number.
Keep in mind that Instagram has limited characters on the bio description to 150 characters. Try to write catchy-eyes description of who you are and what you do in a compelling way.
8. Don't forget to share video to strengthen your account
We are living in the world of social media where a video is worth a thousands words so make sure to post video on your Instagram feed.
9. Remember that followers just want to have fun
Instagram is a great place where people want to find inspiration for their eyes and have fun too. So feel free to post in a playful way such as sharing behind the scene shots, snaps of what you carry in your photo bag,....The same way applies when it comes to writing a caption for your photos. 10. Always interact with your followers
It's also important to reply to every comment you get in order to build relationship, create conversation and gain the loyalty of your followers.