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What is Social Media Strategy


Social media strategy is a strategic plan for how you will incorporate Social Media into your business. It’s a summary of everything you plan to do and achieve on social media. Every post, comment, like should serve a purpose such as increasing customer satisfaction, generating sales, or driving web traffic to your website,.... The more specific and clear your strategy is, the more effective the execution will be. Keep it concise and measurable. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure. As people spend more time on social media, consuming more content than ever before so creating a good social media strategy will help you to focus on using relevant platforms to connect with existing and potential customers and simply avoid adding to the noise. In order to create a good social media strategy for your business, you need to find your answers for these questions:

  • Why do you want to be on social media?

  • Who is your target audience?

  • What are you going to share?

  • Where are you going share?

  • When are you going share?

  • What is your brand voice ?

  • What is value your business adding to your customer through social media ?

Your answers will help you to define your goals and your goals will help you to build a strategy for social media.

If you don't have a strategy, you might be posting on social media platforms for the sake of posting. If you can't define what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.

Struggling with any of these aspects, contact us today! We’d love to hear from you.


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